Narrative Attractions

Journalists have been observers and participants in conferences, think tanks and infotainment interactions produced by PostStone over the years. Here are some of their stories.

Corporates, as with Individuals, Just Want Relationships
Whether you are a pensioner, a small business, or a major corporation, when dealing with your bank you want to be understood.

Access Group Social Media Event
It may not be easy to establish the precise value of building a better ability to understand/communicate with employees and customers, but there is evident benefit in developing the capability nonetheless.

Factors in Becoming a Learning Organization
There is a divergence of opinion as to whether employers need to take the lead in driving ongoing learning, or whether they are more narrowly responsible for creating the opportunity for motivated employees to learn.

Are live meetings becoming obsolete?
Management magazine
Rick Wolfe was interviewed on the dynamics of kitchen table conversation by Jacob Stoller.

A Kitchen Table Conversation with Seth Godin about Branded Content, Innovative Ideas and Permission Marketing
Remark/able, Redwood Custom Communications
A kitchen table is like a round table, except that it doesn't have to be round. The only requirement is animated conversation and maybe a bowl of cereal. When Seth Godin sat down and put his ideas forth at Redwood's kitchen table, he kick-started a wide-ranging discussion about branded content, innovative ideas and permission marketing.

Rick Spence asks, “What is Leverage?”
Canadian Entrepreneur
What is leverage, and how can I use it to grow my business? That was the question debated by 10 entrepreneurs at a brainstorming meeting I attended this afternoon. It was a refreshing experience – there was no agenda, no required outcome – just a group of unaffiliated entrepreneurs discussing the process of doing business.

I’m no Wireless Puppet!
IT Business
I had a few good reasons to be leery of participating. The IT Business Group had agreed to take part in the Wireless Live! sideshow at last week’s ExpoComm conference in Toronto. Apparently, some months ago, I’d volunteered my services for one of the panel discussions, which only goes to show that I should be paying more attention to what’s actually being said at editors’ meetings.

Losing the battle for talent: The lure of high-tech salaries is bleeding the marketing sector
National Post
The Canadian marketing and advertising sector is experiencing an unprecedented brain drain that will only intensify over time, and university graduates show little interest in filling the growing talent void.

Marketing brass told competition wonderful: Newspaper War
National Post
The gloves were unlaced in Toronto’s escalating newspaper war yesterday, when top marketing executives from the four battling dailies talked shop in front of about 200 advertising and marketing types. Mutual admiration turned to subtle potshots and finger- pointing as each portrayed another as the paper with the most to lose."I think the National Post is to be congratulated," The Toronto Star’s Jeffrey Shearer said early on, referring to editorial improvements in other papers sparked by the new arrival. "It’s got us out spending money again."