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... say trust in agencies has decreased due to scandal By Patti Summerfield Strategy Magazine- April 19, 2004 Canadians now trust advertising agency executives less than lawyers, accountants and bankers, according to the most recent Strategy /Decima poll. In fact, almost ...
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... marketers were gathered to talk about CSR. Strategy /Decima Poll: Agency Execs Now Less Trusted Than Lawyers Canadians now trust advertising agency executives less than lawyers, accountants and bankers, according to the most recent Strategy /Decima poll. In fact, almost ...
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... press release announced the report.*** The Association of Canadian Advertisers takes a giant step toward putting accountability for advertising dollars into the marketing process and releases the first North American PBR report to its members. Toronto- April 30, 2001 ...
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... Global Advertising isn't Always the Best Strategy Engaging the Issues Global Advertising isn't Always the Best Strategy Product Category Should Be Key Factor in Decision By Patti Summerfield Strategy Magazine- Monday, April 22, 2002 Global versus local advertising is something multinational marketers ...
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