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... to listen, but they looked and sounded skeptical. The briefing, led by York University marketing prof and ex-agency CEO Alan Middleton, who co-authored the report along with Alan Kay and Rick Wolfe both also ex-agency execs and both also on hand, ...
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... turn, put new pressure on advertising agencies. Stan Sutter, Editor of Marketing Magazine, reports on a presentation by Alan Middleton, Rick Wolfe and Alan Kay to advertising agency executives on their ACA best practice study on Payment by Results. ...
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... Making PBR Work Looking for Breakthrough Making PBR Work By Alan Middleton, Alan Kay, Rick Wolfe Marketing Magazine- Friday, September 07, 2001 This article is based on a report by the Association of Canadian Advertisers. This press release announced ...
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... banking industry. It was a series of conversations on customer focus in the multi-channel environment. The conference was chaired by Alan Kay of The Glasgow Group and Rick Wolfe of PostStone. Over the course of the day there were four roundtable sessions, ...
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