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... on their brands rather than competing directly on cost with other low cost producers. This means targeting enterprise organizations, emphasizing competitive benefits to justify a premium product /service. Many Roundtable participants provided comments as noted in the accompanying document. The views expressed ...
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... shapes the proposition to be a better fit to current needs. The combination of both innovation and customer input enables real competitive advantage, at least for as long as this can be sustained. At other times the new product development cycle is engaged ...
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... , from strategy to design to distribution to post-sales service. Information travels rapidly around the world, making innovation widespread and competitive advantage rare. Alan Kay, Roundtable moderator, notes the 40% Canadian dollar increase in 40 months and the Canada /U.S ...
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... by global marketplace standards, especially against the Far East where wage rates can be one-twentieth those in Canada. Given Canada's competitive handicap on labour costs, Canada must depend on innovation to compete in the global economy. How is Canada doing on innovating ...
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